Guides

Guides for boutique owners

Written for people running a clothing business in India — no jargon, no funnel.

Most advice about “going online” is written for software companies. These are written for a boutique: what it actually costs, what changes about your day, and what to do first.

How to sell clothes online in India: a boutique owner’s guideEverything from your first product photo to your first shipped order — payments, GST, packaging and returns.9 min read From Instagram boutique to your own online storeWhat actually changes when you stop taking every order by DM — and what to move across first.7 min read Your own store vs Meesho, Myntra and AmazonWhat you really keep per sale on a marketplace once commission, returns and ads are counted.8 min read

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